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We interviewed Mr. Koneberg, Managing Director – Audi Middle East

Q1: Will the language design of the grandsphere concept be adopted in future Audi models?

Rene Koneberg: The grandsphere represents our pursuit of progressive luxury and innovative design. It embodies a forward-thinking approach, seamlessly blending elegance with advanced technology, which aligns perfectly with our brand’s direction. Audi is constantly pushing forward the limits of a comprehensive design language, which is an integral part of our DNA. The elegantly sporty and progressive exterior design is reduced, pure as if from a single mould. The interior design philosophy is consistently geared towards the needs of users and points towards the human-centric approach. Concept studies, such as the grandsphere, not only showcase our vision of future mobility but also experiment with cutting-edge technologies, which in turn shape the upcoming models.

Q2: The grandsphere has an autonomous system, which level is it and will future products be equipped with an advanced autonomous system, level 3 or 4?

Rene Koneberg: The grandsphere concept features a Level 4 autonomous system, showcasing Audi’s advanced autonomous driving technology strides. This system will be capable of managing most driving tasks independently without the need for human intervention under certain conditions. As we look to the future, Audi is committed to pushing forward the boundaries for an outstanding customer experience. Therefore, we are actively working on incorporating advanced driving systems into our production models, with the aim of offering an outstanding driving experience to our customers, providing greater safety, convenience, and freedom.

Q3: Have any recyclable materials been used? Is there a plan to use solid-state batteries in the near future?

Rene Koneberg: Sustainability is a core pillar of Audi’s innovation strategy, and the grandsphere concept extensively embodies this commitment. Beyond the use of recyclable fabrics, we have integrated a range of sustainable materials throughout the vehicle. For instance, the interior of the grandsphere features recycled plastics and natural materials, such as wood veneers from sustainably sourced hornbeam trees.

Moreover, we are continually exploring new ways to enhance sustainability in our production processes and material choices. This includes a focus on reducing our carbon footprint across the entire lifecycle of our vehicles, from manufacturing to end-of-life recycling.

As for our future plans, we are actively working towards incorporating solid-state batteries in our vehicles. These batteries promise significant advancements in energy density and safety, and their development aligns with our goal of creating more efficient and environmentally friendly electric vehicles. The development of more efficient battery technologies is part of our broader commitment to sustainability and innovation in the automotive industry.

تشتريها؟ #gearsme #اودي #grandsphere (youtube.com)

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