In a world where technological innovations are accelerating, Rox 01 emerges as an electric vehicle with a unique character. It’s not just a means of transport but a complete driving experience that blends high performance, bold design, and smart technologies. In this article, we’ll take you on a detailed tour of Roxx 01, from its design to its driving feel, to discover why it has become a hot topic among car enthusiasts.
Exterior Design: The “Bold Minimalism” Philosophy
Rox 01 follows a design concept called “Bold Minimalism”—a fusion of boldness and simplicity.
🔹 Front Grille: Fully covered, as it doesn’t need air intakes (being electric), decorated with illuminated geometric patterns for a high-tech vibe.
🔹 Lighting: Full-width LED strip across the front, with interactive lighting that changes based on driving modes (like a light “greeting” when approaching the car).
🔹 Side Profile: Hidden door handles that pop out when the smart key is near, with dynamic lines enhancing aerodynamics.
🔹 Rear Design: Muscular with an integrated spoiler and 3D Matrix LED taillights.
🔹 Wheels: Sporty 21-inch turbine-inspired design for aerodynamic efficiency.
➤ Available Colors: Crystal Black, Pearl White, Steel Blue, Dark Grey, plus exclusive colors for Performance editions.
Interior: The Future at Your Fingertips
Stepping into the Rox 01 cabin feels like entering another world—calm, clean, and tech-laden.
🔹 Materials: Wide use of vegan leather, natural wood trims with nano-tech anti-scratch coating, and Alcantara roofs.
🔹 Main Screen: A 15.6-inch customizable touchscreen (Sport, Classic, Eco modes).
🔹 Digital Cluster: 12.3-inch 3D display for speed, battery consumption, and smart assist features.
🔹 AI Voice Command: Responds to natural speech (e.g., saying “Make it a bit cooler” adjusts the AC).
🔹 Storage: Front trunk (Frunk) with 150L capacity, rear trunk with 520L capacity.
Performance: Numbers Don’t Lie
Motors: Dual motors (front & rear) with a total output of 450 hp and 700 Nm torque. Acceleration: 0-100 km/h in 4.5 seconds. Battery: 95 kWh with liquid cooling for longevity. Range: Up to 600 km per charge (WLTP cycle), with actual consumption of 17.2 kWh/100 km.Charging:
- Fast charging (150 kW) reaches 80% in 30 minutes.
- Home AC charging (0-100% in 8 hours).
Technology & Safety Systems
Rox 01 is loaded with advanced safety and driver-assist systems:Pricing & Trims Breakdown
| Trim | Features | Price (SAR) |
| Base | 500 km range – 12” screen – RWD | 180,000 |
| Premium | 600 km range – 15.6” screen – AWD – Ventilated seats | 220,000 |
| Performance | 4.5s 0-100 km/h – Sport suspension – Exclusive colors | 250,000 |
