The AGMC Geely Sharjah showroom opens its doors as the most comprehensive Geely retail facility in the Northern Emirates. Therefore, AGMC — the exclusive Geely Auto distributor in the UAE — has unveiled a completely new sales and after-sales facility on the site of the previous Sharjah showroom. Furthermore, the expansion responds directly to growing demand for Geely vehicles across Sharjah and the wider Northern Emirates market. Based on this, the new facility joins existing Geely locations in Dubai, Ras Al Khaimah, Abu Dhabi and Al Ain to complete a nationwide UAE retail network. So, the AGMC Geely Sharjah showroom signals a significant step forward for one of the fastest-growing Chinese automotive brands in the UAE. Ultimately, this is not simply a new showroom — it is a statement about where Geely is heading in this market.
Why Sharjah and Why Now
The AGMC Geely Sharjah showroom expansion carries genuine commercial logic. Therefore, the first Geely showroom in Sharjah launched in 2023 — and the upgrade in 2026 reflects three years of sustained buyer interest that outgrew the original facility. Furthermore, Sharjah and the Northern Emirates represent a significant and growing proportion of UAE automotive demand. Based on this, AGMC identifies the Northern Emirates as a priority growth corridor for the Geely brand rather than a secondary market.
Consequently, the ribbon-cutting ceremony was attended by Mr. Tian Jinjun, CEO of Geely Auto Middle East, and Woodstock Liu, UAE Country Manager for Geely Auto — alongside automotive, business and media colleagues. So, the significance of the opening is reflected in the seniority of the leadership presence on the day.
The Facility: Everything in One Location
The AGMC Geely Sharjah showroom is built around a complete customer experience rather than simply a vehicle display space. Therefore, the showroom covers 900 square metres with a vehicle display gallery capable of showcasing up to 15 Geely models simultaneously. Furthermore, seating for 15 service advisors and separate reception desks ensure the customer journey feels organised and unhurried. Based on this, the facility design reflects AGMC’s premium retail heritage from nearly 50 years of BMW Group representation in the UAE.
Consequently, the after-sales operation is equally substantial. A 2,000 square metre workshop houses 21 service bayssupported by 21 technicians — alongside a body shop with a dedicated paint booth and a washing area capable of handling more than 40 vehicles simultaneously. Additionally, shaded parking completes the customer convenience package. So, from first visit to long-term ownership the new Sharjah facility covers every touchpoint in one location.
The Models on Display: Monjaro, Coolray and CityRay
Three vehicles take centre stage at the AGMC Geely Sharjah showroom launch. Therefore, the flagship Geely Monjaro— the 2.0-litre turbocharged SUV with 238 horsepower — anchors the display as Geely’s most premium product in the current UAE lineup. Furthermore, the Geely Coolray compact SUV with its 1.5TD 172 horsepower engine and 540-degree camera system brings the brand’s best-selling model to Northern Emirates buyers in a dedicated retail environment. Additionally, the Geely CityRay — also 172 horsepower with 540-degree camera and advanced technology content — completes the display as the urban family SUV in the current range.
Based on this, the three-model showcase covers the full spectrum of Geely buyer profiles in the UAE market. Consequently, a young professional buyer, a growing family and a premium SUV buyer can all walk into the same showroom and find a relevant product on display. So, the lineup is not simply ambitious — it is precisely targeted at the Northern Emirates demographic.
What AGMC and Geely Leadership Said
Dr. Andreas Schaaf, Group Director of AlBatha Automotive Group, made the commercial commitment clear. Therefore, he stated: “Sharjah has been central to our story for nearly 50 years, and this impressive new facility represents our commitment to providing an excellent customer experience, from purchase to ownership.” Furthermore, the statement confirms AGMC’s view of this opening as a long-term infrastructure investment rather than a short-term promotional moment.
Consequently, Woodstock Liu, Regional Sales Manager for Geely Auto in the Middle East, reinforced the market position. He said: “The UAE has become one of Geely’s key international markets, and Sharjah represents a natural and exciting next chapter. With the Monjaro setting a new benchmark for flagship SUVs at its price point, customers can explore the full Geely lineup, book test drives on-site, and access AGMC’s financing and after-sales support.” So, the leadership messaging is clear and consistent — Sharjah is a priority and the investment reflects that.
