The world witnessed the spectacular global debut of Rox Adamas, the all-new luxury SUV from Chinese automaker Rox, during an exclusive event held at Emirates Palace. The high-end launch brought together global media, industry leaders, the CEO of Rox, and a member of the UAE royal family, reflecting the brand’s serious intent to enter the premium market with authority and elegance.
Guests were treated to a lavish red-carpet experience, complete with live performances, haute cuisine, and a dramatic vehicle reveal that underscored the car’s bold and futuristic personality. As the curtains lifted, the Rox Adamas stood under a halo of lights — a symbol of innovation meeting artistry.
Design That Reflects Confidence and Craft
The Rox Adamas exterior design represents a perfect balance between sophistication and power. Its bold diamond-pattern front grille, seamless LED matrix headlights, and sculpted aerodynamic bodywork create a presence that feels both athletic and regal.
Inspired by the desert tones and coastal beauty of the UAE, Rox’s design team has ensured that Adamas feels right at home in the region’s landscape. Chrome accents, flush door handles, and a floating roofline emphasize precision craftsmanship.
Inside, the cabin is a masterpiece of modern luxury. Nappa leather upholstery, soft-touch materials, customizable ambient lighting, and a panoramic touchscreen interface deliver a truly first-class experience. Every element — from seat stitching to interface design — speaks of meticulous attention to detail.
Performance That Matches Its Presence
Underneath the sculpted body, the Rox Adamas features a dual-motor all-wheel-drive powertrain paired with a range-extending petrol generator. Together, they deliver approximately 475 horsepower and an exceptional combined driving range of over 1,200 km — a figure that positions Adamas among the longest-range hybrid SUVs in its segment.
Acceleration is instantaneous, yet smooth, providing both the refinement expected of a luxury cruiser and the punch of a high-performance machine. Whether in city commutes or desert highways, Rox Adamas promises effortless power delivery and a whisper-quiet ride.
A Symbol of Ambition for the UAE Market
By choosing Abu Dhabi for its world premiere, Rox Adamas makes a clear statement: the UAE is not just a launchpad, but a key strategic market for luxury innovation. The country’s growing appetite for high-tech, environmentally conscious, and design-driven vehicles aligns perfectly with Rox’s brand vision.
The CEO of Rox emphasized during the event that the Adamas represents more than a new model — it’s the start of a global luxury movement. Supported by strong regional partners and a vision to redefine modern luxury mobility, Rox is setting its sights firmly on premium brands already established in the GCC.
What’s Next for Rox Adamas
While pricing and dealership rollout plans are expected to be announced in the coming weeks, anticipation is already high. With its striking design, extended range, and luxury-first philosophy, the Rox Adamas is poised to become one of the most talked-about new entries in the UAE’s evolving automotive landscape.
For now, one thing is clear — the Rox Adamas didn’t just arrive in Abu Dhabi; it made an unforgettable entrance.
