The BMW XM Label delivers exceptional power paired with cutting-edge drive technology. It features the M HYBRID system, combining a V8 engine that produces up to 585 hp with an electric motor integrated into the eight-speed M Steptronic transmission, contributing an additional 197 hp. Together, the system generates a total of 748 hp and 1,000 Nm of torque, making it the most powerful production model ever created by BMW M. The vehicle accelerates from 0 to 100 km/h in just 3.8 seconds, with an electronically limited top speed of 250 km/h, which can be increased to 290 km/h with the optional M Driver’s Package. Its dynamic performance and bold, luxurious design make the BMW XM Label one of the most exclusive offerings in the high-end automotive market.
This top-performing BMW redefines automotive design with its striking and daring appearance, embodying the brand’s signature “Ultimate Driving Machine” philosophy. British techno and house music legend Carl Cox shares this vision. In collaboration with BMW M, he created a unique audio piece incorporating real sounds from the BMW XM—including the deep growl of the V8 engine, the welcome chime, and the sound of the hood closing—reflecting his deep passion for BMW M vehicles. The result is a bold, expressive work that mirrors the character of the XM itself.
New customization options and faster charging:
The BMW XM Label now offers more personalization choices for both exterior and interior. Among them is the Frozen Tanzanite Blue Metallic finish from BMW Individual, which highlights the vehicle’s distinctive and confident look.
The BMW XM Label
Continues to stand out with distinctive design details, such as the BMW M kidney grille now available with a high-gloss black accent line, and a newly introduced Welcome Light Animation that enhances its visual impact at night. Standard features now include 22-inch double-spoke style 922 M Bicolour alloy wheels with mixed-size tyres, replacing the previous 21-inch version. An additional option is the striking 23-inch 1096 M black alloy wheels for an even bolder presence.
Inside, the vehicle offers new luxury customization options
Among them is the BMW Individual Night Blue Merino leather, featuring exclusive design touches that elevate the cabin’s opulence. Other newly available interior combinations include Black Merino leather with Vintage Coffee Brown accents, and Silverstone Merino leather paired with black interior elements. As part of the standard package, all BMW Individual Merino leather trims now come with premium comfort cushions matching the seat color.
Performance-wise, the BMW XM Label now supports faster AC charging, thanks to an upgraded Combined Charging Unit within the M HYBRID system, which allows for charging at up to 11 kW.
The updated BMW XM Label is set to debut on June 14, 2025, during the 24 Hours of Le Mans. As part of the event, “BMW M Motorsport will take to the track in the BMW M Hybrid V8, competing in the FIA World Endurance Championship (FIA WEC) on the renowned French circuit”.
