Dubai, 25 February 2025 – Al Tayer Motors, one of the leading automotive dealerships in the UAE, has become the first in the Middle East to introduce DEEPAL, a groundbreaking Chinese electric vehicle (EV) brand. DEEPAL’s lineup includes Range Extended Electric Vehicles (REEV) and Battery Electric Vehicles (BEV).
Known for pushing the limits of technology and design, DEEPAL strives to deliver an outstanding and elevated experience that revolutionizes electric mobility. As a leader in China’s new energy vehicle (NEV) sector, DEEPAL is rapidly becoming the fastest-growing NEV brand.
During the grand launch, Ashok Khanna, CEO of Al Tayer Motors, expressed excitement about bringing DEEPAL to the UAE, marking a key moment in the country’s green mobility efforts. He emphasized that DEEPAL’s advanced EVs are in line with their vision for sustainable and innovative automotive solutions. This strategic partnership underscores their dedication to pioneering intelligent, efficient, and eco-friendly mobility.
The name ‘DEEPAL’ reflects the depth of the ocean, the expansiveness of space, and the spirit of exploring new frontiers. The brand’s logo combines technology, nature, and humanity, symbolizing their commitment to harmony and their motto ‘Touch the Future’.
Peng Tao, Executive Vice President of Changan Automobile, stated, “Changan’s mission is to ‘Lead the auto civilization for a better life.’ Today marks a significant moment as we officially launch DEEPAL in the UAE with our debut model, the S07. In the future, we will release a range of exceptional products. Together with our UAE partner, Al Tayer Motors, we will offer top-quality products and services. Through our global service brand ‘withU’ and our service philosophy ‘Creating, Sharing, and Winning,’ we aim to build trusted and joyful relationships with our customers.”
DEEPAL’s vehicles blend futuristic design with advanced technology, providing stylish, enjoyable, and comfortable REEVs and BEVs.
REEVs feature a combination of a battery-powered electric motor and an internal combustion engine (ICE) that generates electricity to extend the vehicle’s driving range, while BEVs are entirely electric, producing zero tailpipe emissions and requiring recharging from a power source.
The launch event showcased the DEEPAL S07 all-electric mid-size REEV SUV, the S05 all-electric compact REEV SUV, and the G318 REEV SUV, designed for off-road adventures. The S07 will be available for purchase in the UAE starting March 2025.
The S07 REEV is equipped with a 175kW/320Nm single electric motor and a 31.74 kWh battery, offering an impressive range. It is available in both REEV and BEV variants, with prices starting at AED 119,900. The vehicle comes with a six-year or 150,000 km warranty for the car and an eight-year or 150,000 km warranty for the battery. It also supports fast charging, reducing downtime and improving convenience on long trips. The BEV model offers a Pure Electric Range of 475 km according to the Worldwide Harmonised Light Vehicle Test Procedure (WLTP), while the REEV model provides a Pure Electric Range of 160 km and a Combined Range of 950 km.
Key Features of the DEEPAL S07: The DEEPAL S07 blends a stylish, modern exterior with advanced technologies and safety features.
- Designed in Turin, Italy, the front design takes inspiration from a crescent moon, featuring petal-shaped headlights resembling a Gesang flower, adding warmth to its mechanical style.
- The side profile is sleek and dynamic, with a sloping roofline at the rear. Frameless doors contribute to its modern, sporty design, while induction concealed handles with electric operation create a futuristic look.
Inside, the DEEPAL S07 offers a spacious cabin, thanks to its 2900mm wheelbase. With exterior dimensions of 4750mm in length, 1930mm in width, and 1625mm in height, it provides a comfortable, stylish, and spacious environment for all passengers.
- The interior features a minimalist, wrap-around center console inspired by Mediterranean yachts, high-quality materials, and a stunning 15.6-inch high-definition rotating infotainment screen for optimal viewing.
- An augmented reality head-up display (HUD) projects key information onto the windshield, enhancing the driving experience.
- The vehicle’s exclusive headrest audio for the driver’s seat, a 14-speaker premium sound system, and active noise cancellation create a luxurious, yacht-like atmosphere.
- Standard amenities include a panoramic sunroof with an electric sunshade, heated steering wheel, electronically adjustable heated and ventilated front seats, spacious rear seating, and a 40W wireless fast charger. Additional features like double-layer soundproof glass for the front row, an auto-dimming interior mirror, multi-colour ambient lighting, and driver’s seat memory add to passenger comfort.
- It combines cutting-edge safety technologies with luxury, offering features such as Intelligent Adaptive Cruise Control (IACC), Lane-keeping Assist (LKA), Blind Spot Detection (BSD), Automatic Emergency Braking-Pedestrian (AEB-P), Rear Cross Traffic Alert (RCTA), Rear Cross Traffic Brake (RCTB), and Traffic Jam Assist (TJA), ensuring a safe and smooth driving experience.
- The S07 is equipped with a full suite of safety features and has earned a 5-star ANCAP safety rating.
Al Tayer Motors will establish a network of sales and service centers across the UAE for DEEPAL, using its digital platforms to extend the brand’s reach online through the Al Tayer Motors app and website.
With more than 40 years of experience in the automotive industry, the award-winning Al Tayer Motors is committed to delivering exceptional customer experiences through its strong infrastructure and innovative digital platforms.
