Kia Middle East and Africa has officially unveiled the Kia K4 in the region, a model poised to redefine the compact sedan segment with its spacious interior, advanced technologies, exceptional comfort, and dynamic performance.
Debuted in Riyadh, Saudi Arabia on May 7–8, the K4 impressed attendees with its futuristic design and optimized space—positioning it as a key step in Kia’s transition toward electric mobility.
With the K4, Kia reinforces its leadership in the compact sedan category, delivering innovation in driving tech, sporty aesthetics, and an elevated user experience.
Ahmed Soudodi, Vice President of Product, Marketing & Mobility at Kia Middle East & Africa, stated:
“The Kia K4 reflects our dedication to creating sporty sedans that combine world-class performance, striking design, and innovative technology. We’re proud to exceed customer expectations with this model, which introduces several industry firsts and will redefine the compact sedan segment in the region. Already recognized globally, including with the ‘Good Design Award,’ we’re excited to bring it to the Middle East. We aim to inspire our customers by offering an unparalleled driving experience with the K4, providing unmatched comfort in a sedan.”
The Kia K4 features a length of 4,710 mm, 70 mm longer than the Kia Cerato, setting new standards in the compact sedan segment. Its 2,720 mm wheelbase gives it a sporty presence on the road, while the extended body and lower seating position enhance its dynamic look. Despite its sporty design, the K4 offers generous passenger space, including a class-leading 964 mm of legroom in the rear.
K4: Bold Design with Futuristic Appeal
The Kia K4 makes a strong visual statement with its muscular lines and sleek form, embodying Kia’s “Opposites United” design philosophy. Its signature Star Map lighting and Digital Tiger Face front grille contribute to its futuristic aesthetic. The vehicle’s vertically oriented LED headlights and taillights, inspired by Kia’s electric models, add an edge to its appearance. Additionally, the slim front grille and vertical rear door handles accentuate its sporty and sleek design. The K4 is also equipped with newly designed machined-finish wheels, giving it a distinctive and technological look.
K4: Seamless Design and Connected Experiences
The interior of the Kia K4 sets a new standard for excellence in its category. At the heart of its spacious cockpit is a cutting-edge digital display, featuring dual 12.3” and 5.3” HVAC screens integrated with the next-gen CCnC infotainment system—an industry first in the compact sedan segment.
The K4 also includes tactile touch buttons for easy control, ambient lighting for a customized cabin experience, a wireless charging pad, an electric parking brake with Auto Hold, and a new Double D cut steering wheel design.
Beyond its spacious, class-leading interior, the K4 offers a ventilated power front seat for ultimate comfort, a flexible center console with adjustable cup holders, and a large sunroof for an open, airy feel.
K4: The Power of Choice in Performance
The Kia K4 stands out in its segment by offering an exciting driving experience with three powerful engine options to suit various customer preferences.
- The Gamma 1.6 MPI engine, paired with a six-speed automatic transmission, delivers 121 horsepower for a responsive yet efficient drive.
- The Nu 2.0 MPI engine, also equipped with a six-speed automatic transmission, produces 150 horsepower, offering a perfect balance of performance and fuel efficiency.
- For those seeking a sportier ride, the 1.6T-GDI turbocharged engine, paired with an eight-speed automatic transmission, provides a thrilling 190 horsepower, delivering dynamic acceleration and an exciting driving experience.
K4: Advanced Safety Features
The Kia K4 comes with a range of advanced driver-assistance systems (ADAS), designed to enhance safety and provide drivers with confidence on the road. Among the features included are the latest Kia ADAS suite, which offers Forward Collision Avoidance 2.0 (FCA-2), Smart Cruise Control (SCC), Lane Keeping Assist (LKA), Lane Following Assist (LFA), Blind-Spot Collision Avoidance Assist (BCA), and Blind-Spot View Monitor (BVM). Additionally, the optional Surround-View Monitor (SVM) provides a 360-degree view for reversing and parking, using cameras positioned around the vehicle.
The Kia K4 will be available across the Middle East, with prices varying based on the engine option:
- The 1.6 MPI engine is priced between 85,000 SAR and 86,520 SAR.
- The 2.0 MPI engine is priced between 90,430 SAR and 119,300 SAR.
- The 1.6T engine is priced between 110,920 SAR and 127,560 SAR.
Note: Prices are specific to the Saudi Arabian market and may vary by country.
