Standard Chartered announced today that it has entered into a multi-year agreement with Formula 1®, under which it will become the championship’s Official Wealth Management Partner as well as its Official Corporate and Investment Banking Partner, effective from this year.
This iconic partnership brings together two global organizations united by a shared commitment to high performance, excellence, and strong international connectivity
Formula 1® is among the world’s fastest-growing sports, attracting a younger and more diverse fan base, with 43% of fans under the age of 35 and women representing 42% of its total global audience.
Formula 1®’s global reach closely mirrors Standard Chartered’s extensive international network
With the Group operating in 19 of the 21 markets that host Formula 1® races. The partnership will see the Standard Chartered brand featured across Formula 1®’s global platforms, including trackside advertising, alongside the delivery of a range of exclusive experiences for clients across multiple markets.
Through this collaboration
Standard Chartered will also work with Formula 1® to support global progress, shared values, and long-term ambitions, with a particular focus on advancing inclusivity through its partnership with the Formula 1® Academy, which is dedicated to supporting and developing female participation in motorsport.
Roberto Hoornweg, CEO of Corporate and Investment Banking at Standard Chartered, said:
“We are proud to become an official partner of Formula 1®, whose values strongly align with our commitment to high performance, innovation, and delivering a world-class client experience, supported by a truly global presence. Formula 1®’s international footprint reflects our own cross-border network, with operations in 19 of the 21 race-hosting markets, as well as many other countries where our clients enjoy following one of the most exciting and fastest-growing sports in the world.”
Judy Hsu, CEO of Wealth and Retail Banking at Standard Chartered, added:
“Through our global network and position as a leading international wealth manager, Standard Chartered will bring clients closer to the world of Formula 1®. As our clients expect exceptional service, cutting-edge innovation, and seamless global connectivity, this partnership will deliver exclusive experiences that meet the highest expectations. Our support for the Formula 1® Academy further reinforces our long-standing commitment to empowering female talent and developing the next generation of motorsport stars through our unique global footprint.”
Stefano Domenicali, President and CEO of Formula 1®, commented:
“I am delighted to welcome Standard Chartered, one of the world’s leading financial institutions, as a new partner of Formula 1®. Both organizations share a truly global character and the same ambition to drive performance and deliver experiences that excite fans and bring people closer together. With Standard Chartered’s support of the Formula 1® Academy, we look forward to exploring the full potential of this partnership.”
