Dubai, UAE, 26 August 2025 – Arabian Automobiles Company, a key pillar of the AW Rostamani Group and the exclusive distributor for globally recognized automotive brands Nissan, INFINITI, and Renault across Dubai and the Northern Emirates, has unveiled its new customer loyalty initiative: the Wa’ad Loyalty Program. This program is carefully crafted to strengthen the relationship between the company and its customers by rewarding commitment to regular vehicle maintenance while aiming to ease the financial burden of long-term car ownership.
The Wa’ad Loyalty Program introduces a unique value proposition where customers who follow their vehicle’s scheduled maintenance routine are rewarded through progressive savings. Specifically, labor costs are reduced incrementally with each service visit, ultimately reaching a discount of up to 50%. These benefits are activated by adhering to the manufacturer’s recommended service intervals — typically every six months or 10,000 kilometers — ensuring that the vehicle remains in optimal condition.
In addition to cost savings, customers may also enjoy added perks and exclusive offers over time, enhancing the ownership experience. The program not only promotes preventive maintenance but also underlines Arabian Automobiles’ long-standing dedication to customer satisfaction, vehicle performance, and long-term reliability. By launching this initiative, the company reaffirms its focus on delivering value-driven services that meet the evolving needs of modern drivers in the UAE.
Speaking about the newly launched initiative, Yousef Abu Alaish, Aftersales Director at Arabian Automobiles, highlighted the company’s unwavering commitment to putting customers first — a philosophy that lies at the heart of all its operations
He stated, “The Wa’ad Loyalty Program is a powerful expression of our customer-centric approach. It’s more than just a series of discounts — it’s a long-term strategy to build trust, deepen engagement, and deliver added value to our loyal customers. By investing in programs like Wa’ad, we’re raising the bar for aftersales services in the UAE and across the wider region.”
He went on to explain that the program is rooted in international standards and tailored specifically for the expectations and needs of customers in the UAE
“We’ve designed Wa’ad to offer not only financial benefits, but also peace of mind. It ensures that our customers receive consistent care from certified technicians, using only genuine parts, with a transparent and predictable cost structure. These elements are essential in building trust and loyalty — and they define our commitment to excellence.”
Through this initiative, Arabian Automobiles is reaffirming its position as a leader in aftersales service, backed by decades of experience and a strong reputation for quality and reliability. Wa’ad is not just a promotional tool, but a part of the company’s broader vision to transform the aftersales experience into a seamless, customer-friendly journey that supports long-term vehicle performance and customer satisfaction.
In addition to progressive discounts on labor, the program also introduces new layers of flexibility and openness in the way services are delivered
It empowers customers by providing clear information, easy enrollment, and a maintenance model that rewards responsibility and consistency.
Whether customers are new to the brand or have owned their vehicle for years, the Wa’ad Loyalty Program offers a compelling reason to stay within the Arabian Automobiles network
where service is not only professional and efficient but also grounded in trust and long-term care.
Customers interested in joining the Wa’ad Loyalty Program can sign up at any Arabian Automobiles service center, where trained advisors are available to guide them through the benefits and enrollment process.
INFINITI and Arabian Automobiles Support Families This Schoo
