Dubai witnessed a remarkable automotive milestone with the grand opening of a brand-new Volvo UAE showroom at Dubai Festival City, under the ownership of Al-Futtaim Group, the exclusive distributor of Volvo in the UAE. The event not only highlighted Volvo’s growing presence in the region but also marked the official launch of the highly anticipated Volvo EX90, the brand’s latest all-electric luxury SUV.
European-Inspired Design Offering a Premium Experience
The newly inaugurated showroom has been designed with a contemporary European aesthetic, blending sophistication with practicality. A glass façade provides an elegant first impression, while the interior features spacious layouts, warm lighting, and natural finishes to create a welcoming, lounge-like atmosphere. The space is intended to reflect Volvo’s human-centric philosophy, ensuring visitors feel comfortable and engaged throughout their journey.
A Tribute to Heritage: Classic Volvo Models on Display
Adding a nostalgic touch, the opening ceremony featured a dedicated section showcasing classic Volvo cars, celebrating the brand’s rich heritage that spans decades. Guests were able to explore the evolution of Volvo’s design and engineering, from timeless models of the past to its latest groundbreaking innovations.
Spotlight on the Future: Launch of the Volvo EX90
The highlight of the event was the unveiling of the Volvo EX90, the brand’s latest flagship electric SUV. Designed to represent Volvo’s vision for a sustainable and electrified future, the EX90 combines cutting-edge safety features with luxury and sustainability.
Key Features of the Volvo EX90:
- Powerful all-electric performance with dual motors producing over 400 horsepower.
- Long range capability, exceeding 600 km per charge, making it ideal for daily use and long drives.
- Next-generation safety technologies, including advanced radars, sensors, and 360-degree cameras powered by AI for unmatched protection.
- Luxury interior crafted from sustainable materials, such as recycled fabrics and vegan leather, combined with high-tech digital displays.
- Autonomous driving readiness, with hardware supporting Level 3 self-driving features and over-the-air (OTA) software updates for continuous innovation.
Beyond Cars: A Complete Customer Experience
The new showroom is more than a retail space—it is a customer experience hub. From personalized consultations to car customization options, visitors can explore Volvo’s offerings in detail. The facility also includes a virtual driving simulation zone, allowing customers to test and understand the features of Volvo models before hitting the road.
During the ceremony, Al-Futtaim executives emphasized that the new showroom is part of a long-term strategy to expand Volvo’s presence across the UAE. They highlighted Dubai Festival City’s strategic location, chosen to provide convenient access for customers.
Volvo representatives added that the launch of the EX90 represents more than a product introduction; it reflects the brand’s commitment to a fully electric future by 2030, aligning with Dubai’s and the UAE’s vision for sustainability and innovation.
Towards a Sustainable Future
The opening of the Dubai Festival City showroom and the debut of the EX90 reinforce Volvo’s position as a leader in luxury, safety, and sustainability. With growing demand for electric vehicles in the region, the EX90 is expected to attract a new generation of eco-conscious drivers while maintaining Volvo’s reputation for premium quality and safety.
The grand opening of Volvo’s new showroom in Dubai Festival City was more than just an unveiling—it was a celebration of heritage, design, and innovation. By combining a European-inspired luxury retail environment, a tribute to its classic cars, and the debut of the all-electric EX90, Volvo once again demonstrated its mission to redefine modern mobility for a sustainable tomorrow.
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