Lexus is stepping confidently into a new era with its latest model launches, signaling a major evolution in the brand’s approach to luxury, performance, and sustainability while staying true to its core values of refinement and reliability. Central to this shift is the all-new 2026 Lexus ES, revealed as a global flagship sedan that represents one of the most significant updates in the model’s history, not only through its striking new design but also through its expanded powertrain strategy, which now includes both advanced hybrid and fully electric options.
This move reflects Lexus’s long-standing leadership in electrification and its growing focus on zero-emission mobility
Offering customers greater choice without sacrificing comfort or driving quality. The new ES features a more streamlined and sophisticated exterior inspired by Lexus’s next-generation design philosophy, while its interior emphasizes craftsmanship, quietness, and advanced digital technology, creating a refined yet modern cabin experience aimed at a new generation of luxury buyers.
Alongside the ES
Lexus continues to strengthen its electric portfolio with the updated Lexus RZ, an all-electric SUV that showcases the brand’s technological ambitions through improvements in battery efficiency, extended driving range, faster charging performance, and the introduction of innovative steer-by-wire technology, designed to deliver smoother, more precise handling and a more engaging driving feel.
The addition of an F SPORT variant further enhances the RZ’s appeal, blending electrified performance with a sportier aesthetic and dynamic character
Beyond these headline launches, Lexus is also expanding electrification across its broader SUV lineup, updating popular models such as the NX with enhanced hybrid systems and introducing the LX 700h, the first hybrid version of its flagship full-size SUV, which combines powerful capability with improved fuel efficiency and reduced environmental impact, particularly appealing in markets where large luxury SUVs remain in high demand.
‘Taken together, these launches illustrate Lexus’s carefully balanced strategy of embracing cutting-edge technology and sustainable mobility while preserving the comfort, craftsmanship, and premium driving experience that define the brand, positioning Lexus as a strong and forward-looking competitor in the rapidly evolving global luxury automotive landscape”.
