Audi, through its exclusive dealer Al Nabooda Automobiles, celebrated the arrival of the all-new Audi Q5 and Audi SQ5 models to the UAE market with a one-of-a-kind desert drive event at Al Faya Resort in Sharjah. Set against the stunning backdrop of the UAE desert, the experience gave guests their first opportunity to discover the third generation of these iconic SUVs, highlighting their advanced design, cutting-edge technology, and dynamic performance.
At Al Faya Resort, the desert provided the perfect stage to showcase the strength, versatility, and refinement of the new Audi Q5 and Audi SQ5. Guests enjoyed a thrilling drive that combined adventure and luxury, perfectly reflecting Audi’s philosophy of merging practicality with driving pleasure.
Audi Q5: Setting New Standards in the Premium Mid-Size SUV Segment
The all-new Audi Q5 raises the bar in the premium mid-size SUV category with its sporty yet practical design. The interior offers generous headroom and legroom for all passengers, while its carefully crafted dimensions and dynamic lines give the Q5 a bold and confident presence on the road.
Technologically, the Q5 is equipped with the latest driver-assistance systems and a fully digital cockpit. Smart infotainment and advanced connectivity options, combined with a customizable head-up display, provide an immersive and seamless driving experience that embodies Audi’s innovation-driven approach.
Audi SQ5: Sporty Performance Meets Desert Toughness
The sporty Audi SQ5 proved that strong performance can go hand in hand with comfort and refinement. With its powerful engine and advanced suspension technologies, the SQ5 handled the UAE’s sand dunes and rugged desert terrain effortlessly, while still delivering a luxurious ride for passengers. Designed for both daily excitement and adventurous getaways, it’s the ultimate performance SUV.
Commenting on the event, K. Rajaram, CEO of Al Nabooda Automobiles, said:
“We were delighted to welcome our valued customers and media representatives to this exclusive desert drive event. The launch of the all-new Audi Q5 and Audi SQ5 highlights the powerful performance and versatility of these models in the breathtaking UAE desert. This milestone is part of Audi’s continuous product offensive this year, which has already included the launch of the Audi A5, Q6 e-tron, A6 Avant, and A6 e-tron.”
Availability and Pricing
Al Nabooda Automobiles confirmed that the all-new Audi Q5 and Audi SQ5 are now available at Audi showrooms in Dubai, Sharjah, and Fujairah, with prices starting at AED 289,900.
With the arrival of the Audi Q5 and Audi SQ5, Audi once again demonstrates its leadership in the premium SUV segment. These models are built to meet the needs of UAE customers seeking dynamic performance, advanced technology, and refined luxury—whether navigating city roads or conquering the desert.
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