Dubai, United Arab Emirates, July 8, 2025:
Kia Corporation has once again set a new benchmark in automotive safety, earning top honors from the Insurance Institute for Highway Safety (IIHS) following its demanding 2025 crash test assessments.
Demonstrating its ongoing dedication to protecting passengers and advancing vehicle design, Kia has secured the highly respected 2025 TOP SAFETY PICK+ (TSP+) rating for three of its models — the 2025 Kia K4 (manufactured after January 2025), the 2025 Kia EV9, and the 2025 Kia Telluride — all tailored for the U.S. market.
Yaser Shabsogh, Vice President of Commercial Operations at Kia Middle East & Africa, stated:
“Safety is a core principle at Kia. Receiving three TOP SAFETY PICK+ awards from the IIHS under their most stringent testing standards is a powerful endorsement of our ongoing efforts. We are consistently enhancing our safety capabilities by incorporating advanced driver assistance systems (ADAS), strengthening vehicle structures, and applying rigorous internal and external testing. From improved protection for rear-seat passengers to innovative technologies that help prevent nighttime accidents, our focus remains on delivering practical safety advantages for our customers.”
He added:
“This recognition solidifies our position as a leader in sustainable mobility and underscores our commitment to safeguarding every occupant on every drive.”
Kia remains dedicated to safety as a central part of its strategy by leveraging advanced technologies and strict evaluation standards, continuously raising safety expectations across its vehicle range.
The Insurance Institute for Highway Safety (IIHS)
Is a non-profit, independent research and educational organization focused on reducing injuries, fatalities, and property damage from motor vehicle accidents. Its TSP and TSP+ ratings are widely recognized in the North American automotive sector by consumers, media outlets, and industry analysts.
