As the global automotive industry accelerates through a period of rapid transformation, JETOUR continues to outperform the wider market, cementing its position as one of the fastest-growing automotive brands in the Middle East. In 2025 alone, JETOUR recorded over 70,000 vehicle sales across the region, achieving more than 80% year-on-year growth and ranking No.1 among all Chinese automotive brands in the Middle East.
Since its inception, JETOUR has achieved remarkable global momentum, surpassing 2.1 million vehicles sold worldwide in just seven years. The Middle East has emerged as a critical pillar in this success story, serving as a strategic growth engine for the brand’s international expansion. By the end of 2025, JETOUR captured an impressive 8.5% share of the Middle East SUV market, placing it No.3 among all automotive brands, behind only Toyota and Nissan—an exceptional achievement in one of the most competitive SUV markets globally.
SUVs Designed for the Middle East: X, T, and G Series Lead the Charge
JETOUR’s strong regional performance is driven by a carefully structured SUV lineup, deep market localization, and its distinctive “Travel+” lifestyle brand philosophy. The brand’s diverse portfolio addresses a wide spectrum of customer needs, from family mobility to adventure-focused driving and premium off-road capability.
The JETOUR X Series continues to resonate strongly with family-oriented buyers, offering a compelling balance of comfort, reliability, space, and value. Meanwhile, the JETOUR T Series, developed as light off-road SUVs, has become a preferred choice for adventure enthusiasts and frequent travelers. Within this lineup, the JETOUR T2 emerged as the best-selling model in its segment in the Middle East in 2025, reinforcing JETOUR’s credibility in the region’s growing off-road and lifestyle SUV space.
At the premium end of the portfolio, the debut of the JETOUR G700 marked a significant milestone for the brand. As the first model under the new G Series, the G700 has redefined expectations in the luxury off-road SUV segment. Built on JETOUR’s advanced GAIA Architecture, the G700 has attracted high-net-worth customers seeking a blend of rugged performance, advanced technology, and exclusivity.
With SUVs continuing to dominate purchasing trends across the Middle East, JETOUR models have become an increasingly familiar presence on roads throughout the region.
Localization as a Strategic Foundation
Localization remains at the core of JETOUR’s Middle East strategy. To ensure its vehicles meet the region’s demanding conditions, the brand established a dedicated Middle East Research Institute, supported by localized R&D teams focused on regional requirements.
JETOUR vehicles have undergone extensive validation under extreme conditions, including testing in temperatures reaching 57°C. These evaluations covered road durability, powertrain resilience, and advanced air-conditioning performance, ensuring that JETOUR SUVs are fully adapted to the Middle East’s climate and driving environments.
Jetour G700: Luxury on Rugged Roads and an Unprecedented Dri
Building Emotional Connections Through the “Travel+” Lifestyle
Beyond engineering and performance, JETOUR continues to strengthen its relationship with users through its Travel+ Lifestyle ecosystem, which emphasizes exploration, community, and shared experiences.
In 2025, JETOUR became the Headline Automotive Sponsor of the LIWA International Festival 2025–2026, the UAE’s iconic three-week off-road festival. The event also hosted JETOUR’s first global fan festival, offering participants immersive, hands-on experiences that showcased the brand’s off-road capabilities. In parallel, JETOUR expanded its regional presence by sponsoring the FIFA Arab Cup in Qatar and supporting major sporting events across Saudi Arabia and other Middle Eastern markets.
Expanding After-Sales Infrastructure for Sustainable Growth
To support its rapidly growing vehicle parc, JETOUR has announced plans to expand its Middle East after-sales network by 40% in 2026, alongside increasing the number of flagship showrooms across the region. This expansion is designed to enhance customer experience, service accessibility, and long-term ownership confidence.
Commenting on the brand’s progress, Ke Chuandeng, President of JETOUR International, stated:
“Every achievement JETOUR has made comes from the trust of Middle Eastern customers. It is user recognition that has earned us broad acceptance in the region. We will always value our users’ needs and respond to their trust with sincerity. JETOUR aims to be a reliable companion for Middle Eastern users. Looking ahead, we will continue to deepen our presence in the Middle East with better products and services, and create greater value in daily mobility for local customers.”
By deepening its understanding of regional markets, fostering a user-oriented ecosystem, advancing localized technological innovation, and strengthening its service network, JETOUR continues to reinforce its position in the Middle East, establishing the region as a strategic anchor for its global growth under the Travel+ strategy.
