Hublot proudly announces Jung Kook—global performer and member of BTS—as its newest Ambassador. Revealed in Seoul, the partnership brings together two forces known for redefining originality: a watchmaker that transformed contemporary horology and an artist who has influenced the sound of his generation. From its pioneering fusion of gold and rubber in 1980 to the launch of the Big Bang in 2005 and the revival of the Big Bang Original Unico, Hublot has consistently made innovation central to its identity. Jung Kook reflects that same ethos through his genre-blending artistry and expressive creativity. This collaboration represents a natural alignment, as both return to their roots while staying true to the distinctive DNA that sets them apart.
Reflecting on the partnership
Jung Kook recalled performing “Dreamers” at the 2022 FIFA World Cup, where Hublot served as Official Timekeeper, describing it as a moment when music and time felt intertwined. He shared his admiration for the brand’s confidence, craftsmanship, and independent spirit.
Hublot CEO Julien Tornare highlighted Jung Kook’s influence, precision, and passion, noting that his drive to push boundaries mirrors the brand’s dedication to constant reinvention—from material innovation to the development of its in-house movements. He expressed pride in welcoming the artist to the Hublot family.
Much like Hublot’s journey of evolution and reinvention
Both the brand and the artist are defined by depth and authenticity. The manufacture’s expertise, technological fusion, and creation of the in-house Unico movement embody its philosophy.
Since debuting in 2013, Jung Kook has shaped a unique artistic identity through continuous growth and experimentation
Similarly, the Big Bang revolutionized watch design in 2005, establishing a bold visual language that continues to shape Hublot’s legacy. With the 2026 announcement, the brand celebrates the meeting of an artist who redefines originality and a timepiece—the Big Bang Original Unico—that reconnects with its origins.
“Launched in January 2026, the Big Bang Original Unico represents two decades of mastery, built layer by layer like an artist crafting music note by note. More than a watch, it complements Jung Kook’s evolving creative journey, serving not simply as an accessory, but as an extension of his artistic identity”.
