During the holy month of Ramadan, Hublot launched a distinctive advertising campaign featuring the famous actor and regional brand ambassador, Moatasem Al-Nahar. Through this campaign, Hublot conveys the message that time is not just fleeting seconds, but precious moments that leave a lasting impact on our journey. Embodying the brand’s “Art of Fusion” philosophy, the campaign skillfully blends tradition with modern technology, sophistication with introspection, offering an exceptional artistic vision that reflects the essence of Ramadan.
This campaign forms a unique symphony of light and shadow, where shades of deep blue and Arabic touches reflect the richness of authentic Ramadan nights. The contrasting lighting creates dramatic effects symbolizing the flow of time, while the modern, minimalist set design, with flowing curtains, decorated walls, and calligraphy details, evokes a spiritual atmosphere, giving the viewer a unique visual experience.
“Ramadan is a time for reflection, growth, and strengthening valuable connections, weaving together the threads of the past, present, and future. Through this campaign, we celebrate the beauty of time with our esteemed clients, not merely as a tool for measurement, but as a collection of precious moments that shape our journey. Moatasem Al-Nahar perfectly embodies this vision, expressing the harmony between innovation, art, and tradition, presenting a complete image that reflects Hublot’s identity in this campaign.”
David Tedeschi
Managing Director of Hublot in the Middle East, Africa, and Latin America
As the story unfolds, Moatasem Al-Nahar shines with two exceptional timepieces, exemplifying Hublot’s excellence in watchmaking. The first is the newly released Big Bang Meca-10 Titanium, featuring a redesigned 42mm case, a self-winding mechanical movement with a 10-day power reserve, making it a distinctive hallmark of the brand’s mastery. The second, the Big Bang Meca-10 Frosted Carbon, is a masterpiece blending technical innovation with bold aesthetics, featuring a 42mm case and design that reflects Hublot’s modern identity. These two watches capture the innovative spirit that defines Hublot, marking the upcoming 20th anniversary of the Big Bang’s launch. With its technical excellence and continuous evolution, the brand reaffirms its commitment to redefining the standards of luxury watchmaking across decades.
Hublot’s Ramadan campaign is an invitation to celebrate the beauty of time and appreciate the moments that define our journey. Through this exceptional collaboration, Hublot underscores its commitment to cultural harmony and craftsmanship while continuing to innovate iconic pieces that transcend time.
