Jetour has rapidly established itself as a leading force among Chinese automotive brands in the GCC, marking an impressive entry into a highly competitive and brand-conscious market. Between January and April 2025, the brand achieved the number one sales position among Chinese automakers in the region, delivering over 20,000 units across key markets including Saudi Arabia, the United Arab Emirates, Iraq, Qatar, and Kuwait. This success is underpinned by a sharp understanding of regional demand, particularly the Gulf’s strong appetite for SUVs that combine affordability with premium features. In the UAE, Jetour recorded an exceptional 230% year-on-year growth from 2023 to 2024, a result of aggressive market expansion, strategic partnerships—especially with The Elite Cars—and the launch of new showrooms in high-traffic areas such as Deira, Al Quoz, and Abu Dhabi. The brand’s model strategy has been equally calculated, with standout offerings like the rugged Jetour T2 and the more urban-oriented T1 forming the backbone of its lineup. These models are positioned under a “1 + 1 > 2” approach, where vehicles are designed to deliver both off-road capability and everyday practicality, striking a balance that resonates with both adventure seekers and daily commuters in the GCC.
Moreover, Jetour has demonstrated a forward-looking commitment to sustainability and innovation through the introduction of hybrid models such as the T2 i-DM, appealing to an emerging segment of eco-conscious buyers
Beyond product development, the brand has heavily invested in service infrastructure, understanding that long-term brand trust in the GCC hinges on after-sales reliability. This was evident in initiatives like the regional Jetour Service Skills Competition hosted in Oman, which brought together service teams from across the region to benchmark quality and technical expertise. Jetour’s “3W service” philosophy—“wherever, whenever, whatever”—reflects its strategic aim to build a service network that matches or exceeds established competitors in responsiveness and reliability.
On the customer experience front, public feedback has largely praised Jetour vehicles for their value, design, and feature-rich offerings
Real-world reviews from regional owners frequently cite positive experiences with servicing, vehicle reliability over tens of thousands of kilometers, and the sense of premium features at an accessible price point. However, some concerns remain among buyers regarding long-term parts availability, servicing limitations tied to specific dealerships, and uncertainty about resale value.
Issues that Chinese brands across the board continue to face as they scale globally
Still, Jetour’s pace of growth, the depth of its regional investment, and its ability to deliver products tailored to GCC market tastes suggest that its success is far more than a temporary surge.
“In a landscape once dominated by Japanese, Korean, and Western manufacturers, Jetour has not only broken through as a viable alternative—it has firmly positioned itself as a serious long-term contender in the Gulf automotive sector”.
