GWM Middle East has confirmed its participation in the Liwa International Festival 2026 as a Gold Sponsor, marking its second year in a row at one of the region’s most renowned desert and off-road events. As the first Chinese automotive brand to take part in the festival for two consecutive years, GWM continues to expand its presence across the UAE and the Middle East, demonstrating its long-term dedication to the regional off-road community.
During the festival
During the festivalGWM introduced a specially designed brand showroom that provided visitors with an interactive experience showcasing its off-road heritage, smart technologies, and premium build quality. Drawing inspiration from Liwa’s desert exploration culture, the showroom reflects GWM’s “Engineered for the Extreme” philosophy.
Tank 700 Debuts in the Desert
The Liwa Festival 2026 marked the official desert debut of the all-new Tank 700, GWM’s most sophisticated and luxurious off-road SUV to date. As the flagship model of the TANK range, the Tank 700 blends exceptional off-road performance with upscale comfort, advanced safety features, and intelligent driving systems optimized for Middle Eastern terrain.
Equipped with a 3.0-liter twin-turbo V6 engine and an advanced four-wheel-drive system, the Tank 700 delivers reliable power across dunes and soft sand. Its terrain management systems, electronic differential locks, and durable body-on-frame construction ensure resilience and control in extreme desert conditions.
Inside, the vehicle features a refined interior with premium materials, modern infotainment, digital displays, and advanced driver-assistance technologies. This combination of toughness and comfort positions the Tank 700 as an ideal choice for both serious off-road drivers and luxury SUV customers.
Hi4T Hybrid Off-Road Technology Showcased
Another key attraction at GWM’s Liwa Festival 2026 display was the introduction of its Hi4T platform, which stands for Hybrid Intelligent 4WD – TANK. Developed specifically for high-performance off-road use, the Hi4T system offers increased torque, smart power distribution, and greater control in challenging sand environments.
Reinforcing Regional Presence
“GWM’s strong participation at Liwa Festival 2026 highlights its ongoing commitment to the Middle East. Backed by an expanding dealer network and comprehensive after-sales services, the brand continues to solidify its position as a leading name in off-road mobility across the region”.
