Launched in August 2025, the “Hala BelChevy, Hala BelGMC” campaign showcases General Motors Middle East’s truck lineup in the region. The campaign includes exclusive offers on popular models such as the Chevrolet Silverado, GMC Sierra, GMC Canyon AT4X, and the all-electric GMC Hummer EV SUT. Customers can enjoy tailored test drives both on-road and off-road, receive personal consultations, and benefit from seasonal offers designed to help them get their truck of choice at the best time of the year.
Rising Demand Among Youth and Women
Data shows a shift in truck ownership demographics toward new audiences. The GMC Sierra has become a popular choice among young Emirati buyers (ages 20–29) purchasing their first vehicle. Meanwhile, the Chevrolet Silverado maintains strong appeal among more mature Saudi buyers (ages 30–50) thanks to its reliability and long-lasting appeal.
Women’s interest in pickup trucks has more than doubled over the past three years. In 2024 alone, women made up 9% of GM’s truck buyers in the GCC, up from previous years. Kuwait led the region with 13% female truck owners, followed by the UAE (9%) and Qatar (7%). In the UAE, one-third of GMC Sierra owners are women aged 30–49, with a 50% year-on-year increase in ownership among young Emirati women (ages 20–29). For the Silverado, 19% of repeat female buyers are over 30 years old, with most in the mid-age range in Kuwait.
General Motors Middle East Records 18% Growth in Truck Sales in H1 2025
- Strong sales: Chevrolet and GMC achieved an 18% year-on-year increase in truck sales during the first half of 2025, marking their best first-half performance since 2017.
- Growing market share: GM’s share of the Gulf truck market exceeded 46% during this period.
- Shift in customer base: There’s been a clear increase in demand from young buyers and women for pickup trucks, reflecting changing market trends.
- “Hala BelChevy, Hala BelGMC” campaign: GM launched a 30-day promotional campaign (from August 13 to September 13, 2025) in the UAE, Saudi Arabia, Kuwait, and Qatar, offering special deals and unique driving experiences.
General Motors Middle East launches “Hala BelChevy, Hala BelGMC” Campaign
Key Models in the Campaign
- 2025 Chevrolet Silverado: Built for power, adventure, and customization, it comes in various trims to suit different needs, including LT and sporty RST, off-road-ready Trail Boss, and high-performance ZR2.
- 2025 GMC Sierra: Offers professional-grade capability without compromising comfort, with premium versions like the Denali and AT4 that combine power with advanced features.
- 2025 GMC Canyon AT4X: A mid-size truck designed for control, agility, and adventure, ideal for both city driving and off-road environments.
- 2025 GMC Hummer EV SUT: An all-electric truck with up to 1,000 horsepower and zero tailpipe emissions, featuring innovations like CrabWalk and Watts to Freedom. (Available in markets connected to OnStar.)
The “Hala BelChevy, Hala BelGMC” campaign gives customers a once-a-year opportunity to explore the full strength and capability of GM’s truck lineup. Whether towing a trailer to the mountains, heading out for a desert adventure, or simply upgrading the daily driving experience, this campaign offers experiences and deals that highlight the power and versatility of GM trucks in the Middle East.
