In 2025, the automotive landscape of the Gulf Cooperation Council (GCC) region was defined by strong consumer demand for powerful SUVs, durable pickups, and increasingly, technologically advanced alternatives. Leading the market was the Nissan Patrol, which solidified its position as the best-selling vehicle across the GCC, particularly in the United Arab Emirates. In Q1 2025 alone, the Patrol recorded an impressive 81,054 units sold, reflecting a 39.9% year-on-year growth, making it not just a regional favorite but also a symbol of automotive dominance. This success can be attributed to a combination of factors: the Patrol’s renowned off-road performance, luxury comfort, and strong brand heritage resonate deeply with consumers in the Gulf, where both utility and prestige are valued. Its popularity spans urban and desert environments alike, cementing its place as a top choice for families, fleet buyers, and off-road enthusiasts.
Following closely in sales were stalwarts like the Toyota Hilux and Toyota Land Cruiser, both of which continued to perform exceptionally well due to their rugged reliability, resale value, and adaptability to the region’s diverse driving conditions. The Toyota Hilux, in particular, experienced a sales surge of over 52%, reflecting its growing appeal beyond commercial use into the private consumer segment.
At the same time, sedans remained relevant in the market
With the Nissan Sunny maintaining a strong presence thanks to its affordability, efficiency, and widespread availability. However, one of the most notable developments of 2025 was the dramatic rise of Chinese automotive brands, led by the Jetour T2—a mid-size SUV that witnessed an extraordinary 296.1% increase in sales. Its aggressive pricing, bold design, and feature-rich specifications appealed to value-conscious consumers looking for alternatives to traditional Japanese and American brands.
This trend points to a broader shift in consumer perception, where Chinese automakers are no longer seen as low-end competitors but are gaining serious ground in both quality and innovation. Additionally
The region saw the beginning of a gradual but important transition toward electrification. Models such as the Tesla Model 3 and the Toyota Camry Hybrid made their way into top-ten sales rankings, reflecting growing awareness and acceptance of electric and hybrid vehicles, particularly in urban areas like Dubai, where EV infrastructure is developing rapidly.
While much of this data is centered on the UAE—the largest and most transparent automotive market in the GCC
Similar trends have been observed in Saudi Arabia, Oman, and Qatar, where consumer preferences are increasingly aligning around SUV dominance, the entry of new brands, and the early adoption of greener technologies. The overarching picture in 2025 reveals a dynamic automotive market that balances tradition with transformation: while iconic models like the Patrol, Hilux, and Land Cruiser continue to lead due to their legacy and proven performance, there is undeniable momentum building behind newer players and cleaner powertrains.
“The combination of strong economic conditions, government incentives for EVs, and increasing competition is setting the stage for a more diversified and technologically advanced automotive future in the Gulf region”.
