Dubai, UAE – 23 December 2024: Chery UAE, in collaboration with AW Rostamani Group, has unveiled the TIGGO 9, the brand’s flagship SUV and the largest model in the TIGGO lineup. This new release sets a fresh standard for luxury, safety, and performance, aimed at SUV enthusiasts in the UAE and MENA regions.

With its sleek design, advanced engineering, and attention to detail, the TIGGO 9 enters a competitive market segment, aiming to provide not only an elevated driving experience but also long-term value for today’s drivers.

As the inaugural model in the series, the TIGGO 9 has been crafted to address the rising demand for high-end, powerful SUVs in the UAE. This launch marks a key milestone for Chery, as the brand strengthens its presence in the UAE and MENA markets with a vehicle that merges performance, sophistication, and durability in a single offering.

The launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where executives from Chery Global and AW Rostamani Group, along with media representatives and regional distributors from the UAE and MENA, gathered. This event highlights the strategic importance of Chery’s focus on the UAE and MENA markets, signaling a crucial step in the company’s expansion and its commitment to meeting the increasing demand for premium SUVs in the region.

Michel Ayat, CEO of AW Rostamani Automotive Group, discussed the increasing influence of Chinese car brands in the UAE, highlighting that the partnership with Chery marks an important milestone in the UAE’s automotive development. “Chery has sold over 15 million vehicles globally, and the launch of the TIGGO 9 underscores the rising demand for Chinese cars in the region. With competitive pricing, innovative features, and growing appeal, Chinese automotive brands have captured over 12% of the UAE market in 2024, a significant increase from previous years. Our partnership ensures that we continue delivering top-tier performance and luxury, reshaping customer expectations of modern vehicles,” he said.

He further added, “AW Rostamani’s commitment to quality, trust, and customer satisfaction aligns perfectly with Chery’s innovative approach, offering our customers the very best in automotive excellence. The TIGGO 9 is more than just a vehicle; it is a symbol of sophistication, performance, and safety.”

Zaher Sabbagh, Director of Chery UAE, explained, “The TIGGO 9 sets new standards for the SUV segment. As the largest vehicle in the TIGGO lineup, it combines timeless design, advanced technology, and reliable performance, catering to UAE drivers looking for a car that blends elegance and strength. This launch reinforces Chery’s commitment to delivering premium products and exceptional driving experiences to the UAE and the region.”

Sabbagh also highlighted, “The UAE is central to this launch, marking a proud moment for us as the country remains a crucial market for high-performance luxury SUVs. The debut of the TIGGO 9 here reflects our commitment to the MENA market and its evolving automotive preferences.”

Crafted for Pure Elegance
The Chery TIGGO 9 is the brand’s most ambitious SUV, embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design features iconic details such as the Tiger Eyebrow Bow, Sharp Teeth accents, and a diamond-accented grille, giving it both strength and elegance. The rear taillights, shaped like diamonds, and tiger-stripe fog light frames further enhance its commanding presence.

Inside, the TIGGO 9 focuses on comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, offers a premium driving experience. Advanced features include a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain for a dynamic, eco-friendly driving experience. The 14-speaker surround sound system, with integrated headrest speakers, ensures an immersive audio experience. Additionally, the auto-folding rear seats provide practicality, transforming the cabin into a spacious 2.08m² bed when the backrests are folded, allowing for flexibility with both passengers and cargo.

Safety is a priority for the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (such as lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame ensures maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The combination of exterior and interior technology offers exceptional convenience and security.

This SUV excels in user experience, with a 15.6-inch 2.5K HD touchscreen and a heads-up display providing key information to drivers without distraction. With these features, alongside the headrest speakers, foldable rear seats, and an emphasis on comfort, safety, and innovation, the TIGGO 9 stands out as a top choice for those seeking luxury, performance, and peace of mind on the road.

The debut of the TIGGO 9 is part of Chery’s broader strategy to expand its presence in the UAE. With new showrooms opening in Sharjah and Dubai, and expansion into Abu Dhabi with a showroom at Sh. Rashid Bin Saeed and a service center in Mussafah, Chery is clearly committed to the region. The TIGGO 9 represents more than just a car; it signifies Chery’s growing role in the MENA automotive market, meeting the evolving demands of local consumers for reliable, high-performance vehicles.

شيري تستعرض أحدث ابتكاراتها في معرض بكين الدولي للسيارات – GearsME