Mykonos, June 5, 2025 – Hublot kicks off the season with the launch of its vibrant Big Bang Unico Summer 2025 watch, celebrated through a dazzling summer event on the island of Mykonos. Since 2017, the brand has made bold appearances at the most iconic and stylish Mediterranean beaches, bringing its dynamic energy to destinations where summer never sleeps. At the heart of Mykonos, Hublot ambassador and world’s fastest man Usain Bolt, along with brand friend Mattia Vitale of the music trio Meduza, help ignite the festive summer spirit, joined by media, clients, influencers, and members of the Hublot family.
The new timepiece shines in bright orange and vivid blue, reflecting the Mediterranean’s crystal waters and the warmth of sun-drenched sands — a true tribute to endless summer days.
Julien Tornare, Hublot’s CEO, shared: “For the past eight years, we’ve celebrated summer with joy and boldness. The Big Bang Unico Summer 2025 is more than just a watch — it’s an experience. A celebration of summer, happiness, friendship, teamwork, and above all, the people who bring the Hublot spirit to life.”
A Burst of Innovation and Precision
The Big Bang Unico Summer 2025 showcases Hublot’s signature innovation with a lightweight, high-tech ceramic case in bright orange, paired with a sky-blue bezel reflecting the endless horizon of the sea. Its bold yet effortlessly elegant design is made for those who live where the sun meets the waves.
Despite its lightness, the ceramic build offers impressive strength and durability, with water resistance up to 100 meters—perfect for pool parties and underwater adventures alike. Thanks to the patented “One-Click” system, switching between the three interchangeable rubber straps (orange, sky blue, or navy blue with white lining) is quick and seamless, matching any mood or look.
Inside and out, this timepiece reflects Hublot’s relentless pursuit of innovation—from the vibrant, patented ceramic colors introduced in 2018, to the Unico movement engineered entirely in-house. Since 2010, Unico has set the standard for performance and precision. Designed with cutting-edge materials and pioneering mechanics, this watch is built to stand out—strong, stylish, and purely Hublot.
Hublot – A Legacy of Bold Innovation
Since its founding in 1980, Hublot has challenged tradition in the world of luxury watchmaking. By daring to pair a gold case with a rubber strap, it introduced the revolutionary concept of the “Art of Fusion”, which remains the foundation of its identity today.
In 2005, Hublot reached a new creative milestone with the launch of the Big Bang — a bold, multi-layered design that won the Grand Prix d’Horlogerie de Genève for Best Design. The Big Bang quickly became a 21st-century icon, continuously evolving through innovative materials and groundbreaking mechanics.
The Art of Fusion defines every Hublot collection:
Big Bang reimagines time through a disruptive lens.
Classic Fusion strikes a perfect balance between tradition and modernity.
Exceptional Timepieces push craftsmanship to artistic heights.
At the heart of Hublot’s innovation lie in-house movements like Unico, Meca-10, and Tourbillon, which combine advanced engineering with a defiance of conventional watchmaking norms.
“Hublot’s creative spirit extends beyond horology. The brand is deeply rooted in global partnerships across sports, arts, and gastronomy — from FIFA World Cups and UEFA Champions League to music, basketball, and Michelin-starred culinary experiences. These collaborations give rise to the immersive world of Hublot Vibes, celebrating passion and community among proud Hublotistas”.
As the Big Bang marks its 20th anniversary, it remains a powerful symbol of innovation — redefining what a modern timepiece can be, and continuing to shape the future of watchmaking.
