AGMC, one of the UAE’s leading importers of premium vehicles, has entered into an agreement with British 4×4 manufacturer INEOS Automotive to become the brand’s official distributor in the country.
Following the opening of INEOS Automotive’s new Middle East headquarters in Dubai in September 2025, the company’s line-up of purpose-built off-road vehicles will be showcased at a boutique pop-up showroom in Dubai Design District (D3) from 1 to 14 December.
The collaboration marks an important milestone for the brand in the UAE
With AGMC supporting its regional expansion through its experienced sales force, strong aftersales network, and deep understanding of the local market. Starting December 2025, all current and future INEOS Automotive owners in the UAE will be able to have their vehicles serviced by AGMC’s team of highly trained technicians.
As part of the celebrations surrounding the partnership launch, the complete INEOS Grenadier 4×4 range will be displayed at the pop-up showroom
Including the regional debut of the portal-axle Grenadier Trialmaster X LETECH. Developed through a specialised conversion by German off-road experts LETECH, this new model is set to redefine off-roading performance for enthusiasts across the Middle East.
Commenting on the alliance, Dr. Andreas Schaaf, Group Director of AlBatha Automotive Group, said:
“The Ineos Grenadier is an ideal match for AGMC and the UAE market. We understand the significance of the 4×4 segment in the UAE and the wider region. Our customers know what they want—performance, comfort, and durability—and the Grenadier delivers exactly that. With decades of experience, our sales team has deep knowledge of the brand, and our aftersales network ensures our customer relationships continue long after the keys are handed over.”
Dan Balmer, Regional Director for INEOS Middle East & Africa, added:
“The Middle East remains a crucial strategic market for the brand. Given the region’s strong off-road culture and appreciation for high-quality vehicles, INEOS Automotive is taking essential steps to secure future growth. We look forward to seeing more Grenadiers exploring the UAE’s roads, mountains, and dunes.”
The brand’s expansion in the Gulf aligns with INEOS Automotive’s broader global growth plans, including the recent opening of a new Americas headquarters in New Jersey—an important development in the company’s largest sales market.
The Grenadier station wagon is offered in three trims, including the five-seat Fieldmaster edition featuring a premium leather cabin, 18-inch alloy wheels, and safari windows for a more authentic adventure experience
The Trialmaster variant is designed for extreme off-road conditions, equipped with BFGoodrich All-Terrain tyres, an exterior utility belt, interior utility rails, an access ladder, a compass with altimeter, and an auxiliary battery. The base model provides a practical and versatile option for families, suitable for daily use as well as weekend trips.
Making its regional debut at D3, the Quartermaster pickup will also be offered in both Fieldmaster and Trialmaster versions
The Fieldmaster focuses on passenger comfort, while the Trialmaster caters to adventure seekers. The standard Quartermaster includes family-friendly features such as permanent four-wheel drive and dedicated off-road and wading modes.
Completing the line-up is the limited-edition INEOS Grenadier Detour, crafted by Arcane Works—the brand’s bespoke division
As the first Arcane Works edition to be showcased in the Middle East and limited to just 200 units, the Detour elevates the Grenadier’s off-road capability with distinctive British craftsmanship. Hand-finished in the UK, it features exclusive fine-grain leather seats in charcoal and flint, 18-inch Arcane Works alloy wheels, and a luxurious cashmere-wool headliner.
All INEOS Grenadier models are powered by the award-winning BMW B58 3-litre turbocharged inline-six petrol engine, delivering 282 hp (286 PS) at 4750 rpm and 450 Nm of torque between 1750 and 4000 rpm.
