Abu Dhabi Motors Celebrates a Legacy of Excellence: Special Event Marks 40 Years of Global Partnership with BMW
Abu Dhabi, United Arab Emirates – May 2025 Abu Dhabi Motors, the exclusive importer and authorized dealer of BMW, MINI, and Rolls-Royce in Abu Dhabi and Al Ain, hosted a remarkable event celebrating 40 years of global partnership between BMW Group and its network of distributors worldwide. The occasion reaffirmed Abu Dhabi Motors status as one of the most successful BMW dealers in the Middle East and beyond.
Held at the company’s new headquarters in Abu Dhabi, the event welcomed senior executives, media professionals, automotive journalists, influencers, and social media personalities. It served as a platform to honor the milestones Abu Dhabi Motors has achieved over the decades and to highlight its exceptional journey of customer excellence.
Founding and Growth Journey
Abu Dhabi Motors was established in May 1986, launching operations from a modest showroom and workshop in the Umm Al Nar area with a team of just 24 employees. After securing the official BMW dealership, the company embarked on a mission to deliver premium automotive experiences and became a trusted name in the luxury car segment across the UAE.
Thanks to a long-term strategic vision, the company experienced rapid expansion, eventually becoming the exclusive authorized dealer of BMW, MINI, and Rolls-Royce in Abu Dhabi and Al Ain. Continuous investment in infrastructure, talent, and service networks has enhanced its customer offerings and set new standards in the regional automotive sector.
Home to the World’s Largest BMW Showroom
In 2012, Abu Dhabi Motors achieved a significant global milestone with the opening of the world’s largest BMW showroom, spanning 35,000 square meters. The facility showcases over 70 vehicles and 10 motorcycles, complemented by state-of-the-art hospitality areas, VIP lounges, and digital display rooms—providing a truly immersive and luxurious customer experience.
Exclusive Celebration and Driving Convoy
As part of the celebration, an exclusive driving convoy featuring the latest BMW M models set off from Abu Dhabi Motors’ new headquarters to the luxurious Al Wathba Resort, accompanied by select guests and brand enthusiasts. The event received widespread attention on social media, with images and videos from the gathering and convoy widely shared, reflecting the brand’s popularity and strong presence in the UAE.
Regional Leadership and Global Distinction
Over the years, Abu Dhabi Motors has consistently recorded exceptional sales figures and is renowned for offering bespoke and limited-edition BMW and Rolls-Royce vehicles, tailored to the tastes of the local market. Today, it is a go-to destination for luxury car connoisseurs seeking unique specifications and top-tier service.
Full Model Availability and Customer Commitment
The company confirmed that all current BMW models, including performance and luxury variants, are available across its Abu Dhabi showrooms—backed by a world-class customer service team and sales professionals dedicated to delivering excellence.
Executive Statement:
On this occasion, a senior representative from Abu Dhabi Motors stated:
“We take great pride in our long-standing partnership with BMW and the achievements we’ve reached as a leading dealer in the region. Our commitment to excellence continues, and we will keep investing and innovating to meet the expectations oftomorrow.”
