SOUEAST has renewed its collaboration with Dubai Fashion Week (DFW) as the Exclusive Official Automotive Partner for the Autumn/Winter 2026/2027 season, following a highly successful alliance during the SS25/26 edition. This ongoing partnership highlights SOUEAST’s commitment to bridging the gap between the automotive and creative industries, merging global brand power with regional cultural expression to propel the Middle East’s fashion development.
SOUEAST & DFW partnership
As the region’s leading fashion event, DFW serves as a key hub for trendsetting and style discourse, bringing vitality and opportunities to the global fashion industry through its diverse programming and strategic partnerships. For this season, SOUEAST empowers creatives, designers, and influencers to explore new creative horizons on an international stage, supporting the growth and innovation of the Middle Eastern fashion ecosystem.
Since its 2024 brand refresh centered on the “EASE YOUR LIFE” philosophy, SOUEAST has focused on delivering smart, aesthetically advanced mobility solutions for modern urban consumers. With a presence in over 46 markets across the CIS, Africa, the Middle East, and Central and South America, the brand has established itself as a leader in combining technological innovation with contemporary design.
SOUEAST Models
At DFW, SOUEAST presents a lineup of lifestyle-oriented vehicles that emphasize sophisticated styling and everyday functionality. The official VIP fleet features three standout models: the “Urban Intelligent” S09, the “Urban Stylish”S06 DM, and the UAE debut of the “Motorsuite” S08 DM—each embodying the brand’s versatility to thrive both on the fashion runway and in daily urban life.
The S08 DM makes its regional premiere with a timeless exterior design characterized by couture-worthy proportions and sleek contours. Inside, its spacious seven-seat cabin blends meticulous craftsmanship with nature-inspired details, creating a serene and luxurious atmosphere. Media and designers have praised the model for its premium quality, attention to detail, and seamless integration of elevated aesthetics and practical utility.
Looking ahead, SOUEAST remains dedicated to supporting the sustainable growth of the global and local fashion industries. Leveraging its unique design DNA and top-tier product standards, the brand will continue to explore the intersections of mobility, fashion, and culture, delivering innovative creations that exceed expectations and ignite imagination.
