On Tuesday, August 19th, 2025, Chery UAE, in collaboration with its official exclusive distributor, AW Rostamani Group, officially launched its highly anticipated Back-to-School campaign. This initiative reflects Chery’s deep-rooted commitment to supporting families in the UAE, going beyond simply offering high-quality, reliable vehicles. The campaign is designed to provide meaningful assistance to families during the back-to-school season, a time when many face increased financial pressures related to education expenses.
The campaign, which runs from August 15th to October 31st, 2025, presents a unique opportunity for customers purchasing Chery vehicles to win significant rewards. Nine lucky winners will each receive a prize of AED 25,000, which is specifically intended to help cover their children’s tuition fees. The winners will be chosen through a series of raffle draws organized by Chery UAE, with a total of nine draws set to take place over the three-month duration of the campaign. This exciting initiative not only enhances the overall customer experience but also demonstrates Chery’s dedication to being a true partner to families, assisting them in managing some of the challenges they face in everyday life, particularly during the busy back-to-school period.
With the promise of helping families ease the financial burden of education, Chery UAE is once again reinforcing its position as a company that cares deeply about the well-being and success of its customers.
Zaher Sabbagh, Director of Chery UAE at AW Rostamani Group, took the opportunity to underline the brand’s unwavering commitment to its customers, emphasizing that Chery’s mission extends far beyond simply delivering high-quality vehicles.
He remarked, “At Chery UAE, part of the AW Rostamani Group, we believe that innovation should serve a greater purpose—specifically, improving the lives of the people who drive our cars. Our Back-to-School campaign is not just about offering great cars, but also about making a positive, tangible difference in the lives of families, particularly when it comes to education. We understand how crucial this time of year is for families, and our initiative is designed to ease the financial burden associated with back-to-school expenses. By focusing on putting families at the heart of everything we do, we can help make education more accessible and provide the support families need to thrive. Along with our trusted, reliable, and intelligent vehicles, we’re proud to offer something more: peace of mind, convenience, and life-changing value. This reflects the Chery way of being there for our customers—not just as a car manufacturer, but as a true partner who stands with families, both on and off the road.”
This initiative, however, is just the beginning of the company’s deep-rooted commitment to delivering exceptional value.
Complementing the back-to-school campaign, Chery UAE, through its official exclusive distributor AW Rostamani, is rolling out a range of additional benefits and incentives designed to enhance the customer experience. For instance, the company is offering an incredibly low interest rate of just 0.99% for the first two years of the financing term, ensuring that purchasing a Chery vehicle remains an affordable and accessible option for families. In addition, the campaign includes up to a 6-year warranty, giving customers peace of mind that their investment is protected for the long term. Chery is also offering 2 years of complimentary service, which ensures that customers can maintain their vehicles without worrying about additional maintenance costs, and 1 year of free insurance, providing further financial relief to families. To complete the package, Chery also includes roadside assistance, which guarantees that help is just a call away in case of emergencies, ensuring a worry-free driving experience no matter where the journey takes you.
This comprehensive and customer-centric package of benefits demonstrates Chery UAE’s continued effort to go above and beyond just selling cars
It shows that the company recognizes the everyday challenges that families face, and it is committed to providing not just a product but a full-service, worry-free experience that enhances their overall quality of life. By combining innovative automotive solutions with practical financial facilities and life-enhancing incentives, Chery UAE is solidifying its reputation as more than just a car manufacturer—it’s a trusted, long-term partner in every family’s journey. This campaign, which places a strong focus on education and family support, is a clear example of how Chery is aligning its values with the needs of its customers, demonstrating an understanding of their priorities, and offering real solutions that resonate with them.
“In essence, Chery’s commitment is to help families succeed, both on the road and in life, through providing the tools, the resources, and the support necessary to navigate the challenges that come their way, especially during times as significant as the back-to-school period. With this ongoing dedication to customer satisfaction, Chery UAE is setting a high standard in the automotive industry, not just by delivering quality vehicles, but by becoming a trusted ally in the lives of its customers”.
