In under a year since launching in October 2024, MAHY Khoory Automotive has carved out a bold position in the UAE’s dynamic automotive market as the exclusive distributor of Dongfeng. Guided by General Manager Saj Jabbar, the company has gained fast traction—opening key showrooms, securing essential safety certifications, and rolling out standout electric models like the Dongfeng 007 EV. With innovation, sustainability, and customer care at its core, MAHY Khoory isn’t just selling cars—it’s reimagining how people move across the UAE.
Q1: What major milestones has MAHY Khoory Automotive reached since its October 2024 launch?
Saj Jabbar:
It’s been a fast-paced and fulfilling journey. Since we kicked things off, Dongfeng has quickly become a strong contender in the UAE automotive scene. We’ve opened state-of-the-art showrooms in Dubai and Abu Dhabi, making the brand more accessible. One of our biggest achievements has been earning the GCC Standardisation Organisation (GSO) Safety Certificate, further cementing Dongfeng’s status as one of the safest and most advanced car lines in the region. We’ve also built strategic partnerships that are fueling our growth in fleet and mobility services—strengthening our market presence even more.
Q2: What gives MAHY Khoory Automotive its edge in a crowded market?
Saj Jabbar:
We stand on three core values: innovation, accessibility, and putting the customer first. We’re introducing vehicles designed for the future—long-range EVs like REV, advanced AI capabilities, and best-in-class safety features—at prices people can afford. Our aftersales services are expanding quickly, and our service model focuses on convenience, openness, and long-term care. We’re not just selling cars—we’re creating a whole lifestyle and mobility ecosystem around Dongfeng.
Q3: As the UAE shifts toward greener mobility, how is MAHY Khoory supporting that transition?
Saj Jabbar:
Sustainability is at the heart of what we’re building. Launching the Dongfeng 007 EV this year was a major step—it offers up to 1,200 km of range and charges incredibly fast, making it a game-changer for eco-conscious drivers. We’re also working on EV fleet solutions for businesses and ride-hailing services. Most importantly, we’re aligned with the UAE’s sustainability vision and are actively contributing to green mobility and smarter, cleaner urban transport.
Q4: What role does technology play in your future plans?
Saj Jabbar:
Technology drives everything we do. From smart vehicle systems and predictive maintenance to automated customer service, we use tech at every level. Our close partnership with Dongfeng keeps us ahead of the curve—whether it’s AI-powered safety tools or seamless infotainment systems. We see technology not as a feature, but as the foundation of modern mobility.
Q5: What’s next for MAHY Khoory Automotive?
Saj Jabbar:
We’re focused on smart growth, stronger integration, and connecting more deeply with the community. That means expanding our dealership network across the Emirates and launching new models—including more EVs and commercial vehicles. Our vision is to become a trusted name associated with value, reliability, and forward-thinking mobility in the UAE. We’re not just here to compete—we’re here to lead.
Looking ahead, MAHY Khoory Automotive has a clear roadmap: scale with purpose, keep innovating, and leave a lasting mark on the UAE’s mobility future. With new EVs in the pipeline, expansion underway, and a mission that supports the nation’s green goals, the company is set to shape a smarter, more sustainable way forward. For Saj Jabbar and his team, the journey has only just begun—and the future is full of opportunity.
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