In an unexpected twist that’s way cooler than yet another EV range announcement, Nissan transformed its brand-new Nissan Leaf 2025 into a fully functional mobile radio and DJ booth during the final round of the ABB FIA Formula E World Championship 2024/2025 in London. A complete radio studio was installed inside the vehicle, with pro-level mixing gear, microphones, and monitors, turning the Leaf into a mobile DJ station powered entirely by its own battery—no noisy generators needed. The station, dubbed “Garage Radio”, broadcasted live from the pit lane at ExCeL London during the London E-Prix on 26–27 July 2025, giving a literal meaning to “garage music” by blending motorsport paddocks with UK garage vibes. The goal? To flaunt the EV’s tech while entertaining fans in a way no one saw coming.
Collaboration with DJs and Radio Hosts
This wasn’t your uncle’s dull FM station. Nissan teamed up with well-known radio and music personalities to bring it to life. The broadcast was headlined by comedian and radio star Steve Stamp, famously known as “DJ Steves” from Kurupt FM, joined by motorsport presenter Derin Adetosoye and BBC Radio 2 host Chloe Lee. Together, they delivered a mix of interviews, banter, and tracks that matched the high-voltage vibe of the event. The production was done in partnership with East London Radio, with creative input from the agency Dark Horses, who clearly thought, “What if we jammed garage beats inside an actual garage?” Guests included Nissan Formula E team boss Tommaso Volpe and drivers Oliver Rowland and Norman Nato, alongside surprise appearances throughout the weekend. The whole thing was an odd but brilliant mash-up of car culture, live music, and British humor.
The Race Context: London Formula E Finale 2025
This “Garage Radio” stunt went live during the season finale double-header of the 2024/2025 Formula E Championship at ExCeL London—the only motorsport circuit that partly runs indoors. Nissan entered London riding a wave of success; British driver Oliver Rowland had already sealed the Drivers’ Championship in the previous round in Berlin, turning London into his homecoming party. The radio station became part of the celebratory mood, blasting beats and behind-the-scenes chatter while the team still fought for the Teams’ and Manufacturers’ titles. In the words of team principal Tommaso Volpe, “As we head into London… we want fans to feel the experience with us through Garage Radio.” Translation: they wanted to make the most of the hype while flexing how versatile their EV tech can be.
Innovation and Nissan’s Marketing Play
Let’s be honest—this was more than a gimmick. It was a slick marketing move to show the power and reliability of Nissan’s EV tech. The star was the third-gen Nissan Leaf (2025 model), which sports a fresh design, a new Google-based infotainment system, and an extended range of about 375 miles (603 km) per charge. By powering the entire radio station setup, the Leaf showed off its battery strength in a real-world, power-hungry environment. Nissan used the event to position the Leaf not just as another EV, but as a symbol of creativity and clean energy, capable of doing more than getting you to the grocery store. Plus, it doubled as a teaser for the new Leaf’s upcoming production launch at the Sunderland plant in the UK.
Fan Engagement and Media Buzz
The Garage Radio stream offered fans an exclusive peek into the paddock, with live interviews, music sets, and track updates. Whether at the venue or halfway across the world, fans could tune in via GarageRadio.london to enjoy a mix of racing excitement and garage beats. It was part interactive marketing, part cultural experiment, and yes—it worked. Media outlets described it as a fresh way for fans to feel plugged into the race, powered by an electric car that’s literally “wired for fun.” Nissan managed to push the narrative that EVs aren’t just eco-friendly appliances; they can be creative, cultural hubs too.
